Jenna’s mission is to inspire people worldwide with magical designs, characterized by delicate natural elements, organic flow of forms, and maximalist abundance. She is inspired by colorful urban and rural landscapes in environments such as California and Finland. The designs are also influenced by the idea of humans living in harmony with nature.
JENNA NELSON
𝐋𝐮𝐨𝐯𝐚 𝐅𝐥𝐨𝐰 | 𝐒𝐮𝐫𝐟𝐚𝐜𝐞 𝐏𝐚𝐭𝐭𝐞𝐫𝐧 𝐃𝐞𝐬𝐢𝐠𝐧
Hello! I'm Jenna Nelson, is a Finnish surface designer and an illustrator with commercial experience and a passion for visual arts. Jenna has worked for brands such as Vallila Interior in Helsinki and Williams-Sonoma Inc. in California and collaborated with several companies in Finland and abroad. Jenna finds herself most inspired during explorations in nature and travels around the world.
About
Products
Design Philosophy
The idea for Luova Flow design studio started brewing over ten years ago. Living among the popularly bold and minimalistic Nordic design scene, Jenna Nelson longed to see more colorful, maximalist and aesthetically rich patterns in clothing and interiors. She got inspired to create a brand that would be rooted in her deep love for nature in all of its abundance. She wanted to create delicate and detailed designs that would bring more life and beauty into spaces and people’s lives. The concept of Luova Flow was born.
Artworks x YIUME
Let's celebrate the artistry found in nature's depths and bring a touch of its sublime wonder into our lives
"UNDERWATER BLUES"
Underwater Blues design dives deep into the colorful, mysterious depths of the ocean. Beautiful plants and exotic fish flow harmoniously together in this maximalist, aquatic pattern.
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