The Hula Bowl isn’t just a football game-it’s a celebration of Hawaii’s rich culture and tradition. This year, we’re proud to stand side-by-side as official sponsors, bringing the Aloha spirit to the 79th Hula Bowl!
As a brand rooted in the vibrant colors, patterns, and lifestyle of Hawaii, sponsoring the Hula Bowl felt like a natural extension of our mission: to share the joy, vitality, and culture of Hawaii with the world.
The Hula Bowl, now in its 79th year, is one of the most iconic events in college football. Held annually on the beautiful island of Oahu, it brings together top college athletes to showcase their talents in a game that merges competition with Hawaiian hospitality.
More than just a game, the Hula Bowl honors Hawaii’s unique heritage, welcoming players, fans, and visitors from around the world to experience the magic of the islands.
Exciting Moments
During the 79th Hula Bowl, our team had the pleasure of sharing our designs with fans and players alike. Seeing athletes and spectators wear our shirts, bringing Hawaii’s beauty to life, was a truly unforgettable moment.
"As a company deeply inspired by Hawaii’s landscapes, traditions, and vibrant energy, we wanted to give back to the community that inspires us. The Hula Bowl represents the same values we hold dear: excellence, teamwork, and the celebration of culture."
The Passion of the Game
🏈🔥 HulaBow Football Event in Hawaii x Yiume Sponsored Shirts!
The HulaBow football event lit up Hawaii with energy and style! 🌺 Proud to see the players rocking Yiume-sponsored shirts, blending sports with island vibes perfectly. ✨ Feel the passion of the game and the spirit of Aloha! 💪
Honoring Hawaii
This sponsorship is just the beginning. We remain committed to celebrating Hawaii’s unique heritage through our designs, partnerships, and community engagement. Mahalo to everyone who joined us at the 79th Hula Bowl—we look forward to seeing you again next year!
Hawaii-inspired Apparel
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Why Choose Yiume:
Store folded with cedar blocks to protect against moths
Hand wash using specialist cashmere shampoo
Steam rather than iron for perfect finish
Protect with lavender sachets during summer storage
Brush gently to maintain natural softness